Canadian consumers lose confidence in March

Consumer confidence fell sharply in March in most of the country as Canadians grew more worried about their finances, the Conference Board of Canada said today. In its monthly report, the Conference Board said consumer confidence fell to 83.7 from 89.3 in February, a level lower than March 2010, but higher than six months ago. The […]

Consumer confidence fell sharply in March in most of the country as Canadians grew more worried about their finances, the Conference Board of Canada said today.

In its monthly report, the Conference Board said consumer confidence fell to 83.7 from 89.3 in February, a level lower than March 2010, but higher than six months ago.

The board said attitudes towards current finances were “worrisome,” as about a quarter of Canadians–2.4 points more than last time–said their finances had worsened over the last six months.

Canadians are growing more optimistic since the recession, but answers to the current finances question have stayed negative for 30 straight months.

Less than 1% more people said their finances got better, compared with those surveyed in February.

One in five Canadians said they expect their finances to worsen in the next six months.

Confidence fell in four out of five regions, with Quebec showing the only increase. Ontario saw the largest drop, bringing it to the lowest level in the country.

The survey was conducted between March 4 and 13, and has a margin of error is plus or minus 2.2%.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs