Accountants at Steam Whistle Brewing and Rona are the focus of the latest Certified General Accountants Association of Canada ad campaign to launch this week.
The campaign by Grip Ltd. includes national television, print and radio spots. It’s an evolution of an awareness campaign that launched in 2009 with the tag-line “We see more than numbers.” Now the tagline continues “We see the impact and opportunity behind them.”
“We want to position CGAs as forward thinkers who can improve productivity, sustainability and efficiency of organizations,” said Lorraine Pitt, vice-president public affairs for the association.
The $1 million campaign targets all size businesses and HR professionals. The association hopes it will also pique the interest of people seeking an accounting designation.
Pitt said the Vancouver-based association is using five key attributes to describe how CGAs can benefit a company by “seeing beyond the numbers” – productivity, sustainability, efficiency, leadership and risk management.
“These commercials show that CGA success stories are built on a solid foundation of accounting skills and demonstrate how CGAs are providing value in a broader business-thinking space,” said Dave Hamilton, creative partner at Grip.
