New e-newsletters from Marketing

Watch for Ads You Must See and Essential Weekend Reading It’s time for a little experiment. Marketing has created two new weekly e-newsletters to provide relevant and entertaining content to readers in new ways. The first is a dedicated Ads You Must See newsletter that presents the best, worst and most interesting new marketing concepts […]

Watch for Ads You Must See and Essential Weekend Reading

It’s time for a little experiment.

Marketing has created two new weekly e-newsletters to provide relevant and entertaining content to readers in new ways.

The first is a dedicated Ads You Must See newsletter that presents the best, worst and most interesting new marketing concepts from outside Canada – expanding what has become one of our most-read online features. The second is Essential Weekend Reading, which collects the week’s most interesting online articles, videos and blog posts from marketing and business experts.

These newsletters will appear in readers’ inboxes on Friday afternoons and Saturday mornings starting Jan. 6.

As this is an experiment, Marketing is eager to hear what you think of these new e-newsletters. Post comments, e-mail us, tweet @marketing_mag and leave us notes on Facebook to let us know how our experiment is playing out.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs