Hair salon chain Chatters Canada has teamed up with hair care brand AG Hair for the second year to build girls’ schools in Northern Uganda.
On May 25, Chatters is holding a nationwide “cut-a-thon” at its 96 salons across Canada. The costs of all haircuts will be donated to AG Hair’s philanthropic endeavor, Women Leading Change. Chatters is asking for a minimum $20 donation for a women’s cut and $10 for a men’s or kids’ haircut to support this cause.
“We know that customers like to be part of something that’s bigger than themselves and that’s helping someone else,” said Doreen Belliveau, manager of communications and public relations at Red Deer, Alta.-based Chatters Canada. “Chatters has a strong female [customer base], so that in itself is a good fit with helping girls and education.”
Through proceeds from every bottle of hair products sold, AG Hair has built five schools for girls in Africa since 2008 and raised more than $1 million. At last year’s cut-a-thon, Chatters salons raised $110,000 to build the Patongo School in Northern Uganda. This year, funds raised will assist with continued development of both the Patongo and Atanga Girls’ Schools.
Corine Sim, director of marketing and Chatters Canada co-owner, said Chatters has been a customer of AG for years and the two companies have a close relationship.
“When they came to us and asked if we wanted to support the cause, it was a no-brainer,” she said. “It just seemed like a great partnership for two Canadian-grown companies in a field that’s predominately female.”
This year’s cut-a-thon is being promoted with in-store signage, social media and media relations, as well as an advert in a national flyer.
