Chevrolet Canada announced today that it has inked a four-year sponsorship agreement with the Toronto 2015 Pan/Parapan American Games, making it a premier partner and exclusive automotive supplier for the Games.
The company will be supplying a fleet of more than 1,000 vehicles for event organizers and volunteers leading up to and during the event. Most of these vehicles–including electric and hybrid cars– will be equipped with Chevrolet’s various green technologies.
“Chevrolet shares our vision to create a better Ontario,” said Ian Troop, CEO of the Games’ organizing committee.” A focus on families, combined with a wealth of transportation experience and a reliable track record at multi-sport games, makes Chevrolet an ideal partner for the Toronto 2015 Games.”
In addition to providing transportation, Chevrolet will have a strong dealer presence at the event with 157 Ontario dealers and 52 additional dealers in Games’ communities supporting the event as unofficial ambassadors.
“The partnership with the Pan/Parapan Am Games allows Chevrolet to be part of an event that will inspire and engage a generation of Canadians,” said Kevin W. Williams, president and managing director of General Motors of Canada, which owns the Chevy brand. “This major commitment is a natural extension of Chevrolet’s long history of supporting Canadian athletes, from novice players experiencing the sport for the first time to elite athletes competing at the international level.”
The Toronto 2015 Pan/Parapan American Games will draw an estimated 10,000 athletes and officials, and feature 48 sports in 17 municipalities across the Greater Golden Horseshoe area. They will present opportunities for camera-visible signage in venues and an audience spanning the Caribbean and North, Central and South America.
