Burger King got a boost from the return of its “Chicken Fries.”
Parent company Restaurant Brands International said Monday sales rose 7.9% at Burger King locations in the U.S. and Canada during the second quarter. After taking Chicken Fries off the menu in 2012, Burger King had said last year it was bringing back the long, deep-fried piece of chicken as a limited-time offer in response to customer demands.
The campaign was so successful the company brought them back this year.
Restaurant Brands CEO Daniel Schwartz said Chicken Fries are profitable as well because they have a high gross margin and restaurants sell a lot of them. They are positioned as a snack or meal and cost around $3. Schwartz declined to say whether an uptick in customer traffic played a role in driving up sales.
McDonald’s last week said sales fell 2% in the U.S. as promotions failed to meet expectations.
On a global basis, Burger King’s sales rose 6.7% at established locations during the quarter. The figure rose 5.5 % at Tim Hortons, which it also owns.
The company, based in Oakville, Ontario, opened an additional 141 Burger King locations around the world as well as another 52 Tim Hortons.
Restaurant Brands International earned $9.6 million. That was down from $75.1 million in the year-ago period. The decline was attributable largely to preferred share dividends.
Total revenue rose to $1.04 billion, also topping the $1.02 billion Wall Street expected.
