Chris Hadfield headlining Vidyard’s conference this fall

Event examining how marketers use video to improve relationships with consumers

Kitchener-based video marketing company Vidyard has announced Canadian astronaut Chris Hadfield will be the keynote speaker at its annual video marketing conference, Space Camp, on October 6th and 7th in San Francisco.

The space-themed event will focus on how B2B and B2C marketers are using video to improve their relationships with customers. Vidyard’s technology helps marketers produce and upload digital video messages they can distribute through email newsletters, sales followups and database marketing.

Hadfield will be speaking about his success using video to build a devoted fanbase in the millions on YouTube and Twitter. Executives from Cisco, Marketo and LinkedIn will join him on stage to share their video marketing and CRM best practices.

Vidyard will also present its second annual Video Marketing Awards during the event, given to marketers and sales reps that have made innovative use of video to drive business results.

Vidyard was founded in 2012 by Marketing‘s 30 Under 30 alumnus Michael Litt, and has grown to become one of Canada’s rising start tech startups. In an $18 million series B funding round in January, the company was valued at $100 million.

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