CIBC launched the latest phase of its “Switch” marketing campaign yesterday in an effort to convince people to change banks.
The effort from creative agency Publicis includes print, online advertising and a series of 30-second TV commercials that showcases the expertise of bank employees and the range of products and services CIBC offers, including mobile banking.
“More than ever, a top priority for Canadians is to get their financial affairs in order with the help of a bank that understands what matters to them,” Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC, said in a release.
According to Forbes, the top three priorities for Canadians are: to increase their savings, pay down their debt faster and find ways to bank more conveniently.
“Our new campaign invites our clients and Canadians to come to CIBC to get advice that’s understandable, easily accessibly and offers them real value that’s aligned to their personal financial objectives,” he said.
The English ads will run during ratings hits such as The Amazing Race, Survivor, Grey’s Anatomy and Hockey Night in Canada, and the French-language spots will run on specialty channels ARTV, RDS, Series+ and Canal D.
CIBC will launch additional commercials in the coming months. ZenithOptimedia handled the media buy.
