Global hospitality company Accor Group has hired Montreal-based Citoyen Optimum as its Canadian PR agency of record, following a formal review.
Citoyen Optimum (part of Citizen Relations) stood out because of “its original and bold strategies,” said Sandra Pinto Duhamel, communications manager at Accor North America, Central America and the Caribbean. “We felt that they fully understood our business and brand objectives.”
The agency’s mandate is to raise awareness of the Accor Group among families and travellers. It will engage media, bloggers and key opinion leaders specifically around Accor Group’s Novotel and Sofitel hotels in Canada.
“We are thrilled about collaborating with this hotel industry leader and guiding it through the development and implementation of innovative public relations strategies,” said Katia Robillard, VP, public relations & marketing communications at Citoyen Optimum, in a release.
“Besides benefitting from Citoyen Optimum’s position as a world-class firm boasting an international network, this partnership consolidates our offering’s growth within the tourism sector.”
Citizen Relations’ growing travel and tourism portfolio includes Dubai-based airline Emirates, Rocky Mountaineer and Travelocity.
