Lowe’s has released a series of Vine videos offering consumers home improvement tips and simple how-tos. Made by the brand’s agency, BBDO, and photographer Meagan Cignoli, the six-second vines show consumers easy “life-hacks,” including using a shoe rack as a cleaning product organizer and removing a stripped screw with a rubber band.
The brand is sharing the vines on its Twitter page using the handle #lowesfixinsix. Here’s one of our favourites:
Keep squirrels away from your plants with a dash of cayenne pepper. #lowesfixinsix #howto vine.co/v/bU6WWdXtEYn
— Lowe’s (@Lowes) April 20, 2013
Last month Marketing explored the way brands like Malibu Rum and GE are using Vine as part of their social marketing efforts. Read that story here.
