Brown and Pearson to lead CMA board of directors as chair, vice-chair

Three influential industry members join the industry association for life

Joel, Kestle and Papadatos granted life memberships

The Canadian Marketing Association (CMA) has elected Stephen Brown, president of Fuse Marketing Group as chair of the its board of directors for the 2014/2015 year.

At its annual meeting earlier this week, the association also elected Bryan Pearson, president and CEO of LoyaltyOne, as vice-chair.

Elected as new members to the CMA board of directors were Sabrina Geremia, head of agency relations for Google Canada; Jack Palazzolo, vice-president, marketing at Ford Canada; Heather Tulk, principal, Carlor Growth Strategies; and John Wiltshire, senior vice-president, marketing at Investors Group.
The CMA has also granted life memberships to three influential members of Canada’s marketing industry.

The CMA has also given life memberships to three influential members of Canada’s marketing industry.

The memberships were presented Wednesday to Mitch Joel, president of Twist Image; Jan Kestle, president of Environics Analytics; and Caroline Papadatos, senior vice-president, International and Corporate Marketing at LoyaltyOne/Air Miles.

The membership recognizes individuals who have worked on behalf of the association, making major contributions to the development of marketing in Canada.

Joel was chair of the CMA Board in 2011/2012 and assisted in the development of the association.

Kestle has served on the CMA Customer Insights and Analytics Council, the CMA Ethics and Privacy Committee and has contributed to the association’s lobbying efforts.

Papadatos served as chair of both the CRM and B2B councils and was involved in re-vamping the association’s council structure. More recently, Papadatos was chair of the CMA’s Education Strategy Committee.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs