Coca-Cola Canada has selected Toronto agency Zulu Alpha Kilo for creative duties in English Canada, following a review.
These reviews take place “regularly,” said Scott Tabachnick, corporate communications manager, Coca-Cola, in an e-mail to Marketing. “Competitive reviews are undertaken as a means of generating new ideas, information and opportunities for our brands, and are not the result of performance.”
Tabachnick said the company was unable to clarify which brand or brands Zulu was to work on, saying only it “will play a significant role as our creative agency for English Canada.”
In August, the cola maker announced Publicis would handle French-language creative duties in Quebec following an agency review in the province, and weeks later named Universal McCann as its media agency.
