Confidence up in March, consumer-driven recovery could be next: TNS

Despite feeling better about the future of the economy, Canadians are still hesitant when it comes to major purchases, according to TNS Canadian Facts. The latest Consumer Confidence Index rose to 99.4 in March, from 97.6 in February and 96.7 in January. Last March, when the recession still had a strong hold, the consumer confidence […]

Despite feeling better about the future of the economy, Canadians are still hesitant when it comes to major purchases, according to TNS Canadian Facts.

The latest Consumer Confidence Index rose to 99.4 in March, from 97.6 in February and 96.7 in January.

Last March, when the recession still had a strong hold, the consumer confidence index was at 83.7. Throughout 2007 and into 2008, the confidence index hovered over 100, reaching as high 110.

The most recent Present Situation Index, which measures the overall state of the current economic and employment situation, rose to 88.9 in March, up more than six points from the month before.

The Expectations Index, which measures consumers views of income and employment in the next six months hit 111.9, regaining more than the 2.7 points it lost in February.

“For months Canadians have heard that the recession was technically over, but until now there was no substantive evidence they were buying into the hype,” said Michael Antecol, vice-president of TNS Canadian Facts, in a release.

If this trend continues, we could soon see the “sustained, consumer-driven economic turn-around we’ve been waiting for.”

TNS conducts its Canadian confidence survey monthly as part of a global study in 18 countries. A total of 1,015 Canadian adults were interviewed between March 1 and 5, 2010.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs