Corby becomes exclusive wine and spirits sponsor of Women of Influence Inc. (CNW Group/Corby Spirit and Wine Communications)

Corby adds to its liquor cabinet

Canadian marketer of spirits and imported wines pays $12-million cash for new brands

Corby Spirit and Wine will pay $12-million cash to buy the Ungava gin brand and some of the other assets of Domaines Pinnacle, based in southeastern Quebec.

The deal doesn’t include Pinnacle’s cider business, which was founded in 2000 by Charles Crawford and Susan Reid.

Crawford will join Corby and become president of its new subsidiary, Ungava Spirits, which will continue to operate from Cowansville, Que.

Pinnacle’s other spirits businesses include Chic Choc spiced rum and a range of maple-based liqueurs.

Toronto-based Corby primarily markets and distributes spirits under several brands including J.P. Wiser’s whisky, Lamb’s rum and Polar Ice vodka.

Photography by CNW Group/Corby Spirit and Wine Communications
Add a comment

You must be to comment.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs