English sporting icon and former Emporio Armani underwear model David Beckham is designing his own briefs in partnership with Swedish cheap n’ chic fashion retailer Hennes and Mauritz (H&M).
The collection, dubbed “Bodywear,” will be up for grabs both online and in 1,800 H&M stores worldwide as of Feb. 2 and is the first step in a planned long term co-operation between H&M and the LA Galaxy midfielder.
The company said the garments include briefs, boxers, vests, T-shirts, pyjamas and long johns, focusing on fit, comfort and style.
Through the collaboration, Beckham, who is also modeling the collection, joins a string of celebrities, including Madonna and Kylie Minogue, who have sprinkled their star dust on special H&M clothing lines.
