DavidsTea will introduce a new product line in partnership with Me to We next week to benefit one of the world’s biggest tea producers, Kenya. Proceeds from the line, which includes a travel mug, a new tea flavour and a bracelet hand-made in Kenya, help bring clean drinking water to communities in the African country.
Ahead of the launch, Marketing met with DavidsTea co-founder David Segal (pictured above) and Me to We CEO Roxanne Joyal in Toronto, to talk about the line and the tracker Me to We created to show DavidsTea customers exactly how their purchase is helping on the ground in Kenya.
Videography and photography by David Zelikovitz.
