Nordstrom Canada has appointed DDB Canada as its agency of record following a formal review process that included two other unnamed agencies.
DDB Canada Vancouver will lead the account with support from the Toronto office. The agency will oversee mass advertising, public relations, shopper marketing, digital and social media. Omnicom Media Group (OMG) will handle media planning and buying.
“We recognize that we’re new to Canada and that we have a lot to learn before we open our first stores,” said Karen McKibbin, president, Nordstrom Canada, in a release.
The high-end U.S. retailer announced a year ago that it is opening stores in Toronto, Ottawa, Calgary and Vancouver starting in the fall of 2014.
The tentative timeline for the stores opening is fall of 2014 in Calgary; spring 2015 in Ottawa and Vancouver; and fall 2016 in Toronto.
The luxury retail market in Canada is preparing for Nordstrom’s arrival. HBC recently agreed to pay $2.4 billion for Saks Co. And earlier this year in Toronto and Montreal, Holt Renfrew introduced its discount model, HR2 that will go head-to-head with Nordstrom Rack and Saks Off The Fifth.
