Desjardins Group announced Monday it has inked a deal with EnStream that will allow customers of its banks to make mobile transactions via EnStream’s standardized platform.
As part of the agreement, Desjardins, an association of credit union banks, plans to launch an app in 2014 that consumers can use to make purchases at Canadian retailers. The app will make use of near field communication (NFC) chips found in most Android and BlackBerry smartphones and EnStream’s platform, which was developed as a joint initiative between Rogers, Bell and Telus.
Almis Ledas, COO of EnStream, said in a release that his company’s platform “gives credit, debit, loyalty and other card issuers the ability to securely deliver credentials to all enabled smartphones in Canada through a single service and business relationship.”
David Robinson, vice-president of emerging business for Rogers, added that, as a platform, EnStream has the potential to power mobile solutions outside the retail sphere, including loyalty and gift card programs. “EnStream also plays an important aggregator role to enable the delivery of other credentials to the smartphone, such as loyalty cards, transit passes and identity credentials,” he said.
Disclosure: Rogers owns Marketing magazine and MarketingMag.ca
