The Media Innovation Awards gala is just over two weeks away. You’ll have to wait until then to find out the winners, but today Marketing offers a few hints with the release of the MIAs shortlist.
Hundreds of the best campaigns from the last year were submitted across 27 categories, but only the best of that work made the shortlist after a preliminary round of scoring by some of the brightest media minds in Canada.
The 2011 Media Innovation Awards shortlist includes:
Best in Television
•“Splatalot”–Danone and MPG Media Contacts
•“Homesense: Ready set inspire”–Homesense and MediaCom
•“1-800-Notaire: The Legal Info Line”–Chambre des Notaires du Quebec and BleuBlancRouge
•“Mott’s Clamato and Battle of the Blades”–Canada Dry/Mott’s and Mindshare Canada
Best in Radio
•“Michelin: The Right Tire Changes Everything”–Michelin North America (Canada) Inc. and Astral Radio
•“McDonald’s: McTraffic”–McDonald’s Restaurant of Canada and OMD Canada
• “Molson Canadian: CASBY sponsorship”–Molson Coors Canada and MEC Canada
• “Telus: Critter vote”–Telus and Cossette Media
Best in Newspaper
•“Hawaii Five-O: Get Lei’d Tonight”–Global Television
•“Korrigane: A Hand-Crafted Ad for a Hand-Crafted Beer”–Korrigane and Cossette Media
•“Sears Optical: Luxottica”–Luxottica Retail and Starcom
•“Coty: Rimmel Lash Accelerator”–Coty and OMD Canada
•“Rogers on Demand”–Rogers Communications and OMD Canada
Best in Magazine
•“Barbie & Ken: The ‘It’ Couple”–Elle Canada and Transcontinental
•“Peroni: Summer Style”–SABMiller and PHD Canada
•“BMW: Sharp Cover”–BMW and Media Experts
•“Rethink the Future”–General Motors and M2 Universal
•“Rice Krispies: Send a Little Love”–Kellogg Canada and Starcom
•“Homesense: Splurge vs. Steal”–Homesense and MediaCom Canada
Best Use of Out-of-Home (traditional)
•“Banque Laurentienne: Votre Moment”–Banque Laurentienne and Touché
•“Canac: Renovation Made Easy”–Canac and Touché
•“Contagion: Bacterial Billboard”–Warner Bros. Pictures Canada and Lowe Roche
•“Mots Cachés: A Pleasure to be Enjoyed, Letter by Letter”–Loto-Québec and Saint-Jacques Vallée
•“The World’s First Gumwich”–Kraft Confectionary and Jungle Media
Ambient/Place-Based Media (large scale)
•“James Ready: Pop Up Billboards”–James Ready and Leo Burnett
•“Mini: Interactive Vending Machine”–BMW, Fourth Wall Media, Media Merchants and Media Experts
•“The Peak to Peak Experience at YVR”–Whistler Blackcomb and Wasserman & Partners
•“Boxes and Boxes of Help”–IKEA Canada and Jungle Media
•“House of Innovation”–Canadian Tire and Taxi
•“McDonald’s: There is Such a Thing as Free Parking”–McDonald’s Restaurants of Canada and OMD Canada
Ambient/Place-Based Media (small scale)
•“Victoria Viewfinder Campaign”–Tourism Victoria
•“Banque Laurentienne: Votre Moment”–Banque Laurentienne and Touché
•“Rogers: Android invasion”–Rogers Communications and OMD Canada
•“Stride Spark Skateparks”–Kraft Confectionary and Jungle Media
Best Use of Digital OOH and/or Digital-Place-Based Media
•“Fellini: Spectacular Obsessions”–TIFF Bell Lightbox and The Juice Agency Inc.
•“Rogers 8X Faster Internet”–Rogers Communications and OMD Canada
•“Make Your Face a Maynards”–Kraft Confectionary and Jungle Media
Innovation in Experiential/Special Events/Stunts
•“The James Ready Fall Billboard Campaign”–James Ready and Leo Burnett
•“James Ready: Blank Cap Recall”–James Ready and Leo Burnett
•“Thrivetastic”–ING Direct and Dashboard
•“Mini Interactive Vending Machine”–BMW, Fourth Wall Media, Media Merchants and Media Experts
•“House of Innovation”–Canadian Tire and Taxi
•“McDonald’s: These is Such a Thing as Free Parking”– McDonald’s Restaurants of Canada and OMD Canada
•“Courvoisier Collective”–Beam Global Canada and Starcom
“Fueled for fun”–Kraft Canada Inc. and MediaVest
Best Use of Online Advertising/Experience
•“Cat”–Wrigley Canada and BBDO Toronto
•“Cage Cop”–Wrigley Canada and BBDO Toronto
•“Hitchhiker”–Wrigley Canada and BBDO Toronto
•“Touch the Rainbow”–Wrigley Canada and BBDO Toronto
•“Doritos, The End: Digital”–OMD Canada
•“Let the Savings Begin: Facebook Live Event”–Scotiabank and PHD Network
Best in Social Media
•“The Guy at Home in his Underwear”–Stanfield’s and John St.
•“Future Shop: Back to school”–Future Shop and Media Experts
•“2011 Bridgestone Winter Classic Social Media Activation”–National Hockey League and Rocket XL
•“MastCard: #internswanted campaign”–MasterCard and MacLaren McCann
Best Use of Other Digital Media including Mobile Devices
•“Mini Interactive Vending Machine”–BMW, Fourth Wall Media, Media Merchants and Media Experts
•“Social TV”–Research in Motion and Starcom
•“People for Good Launch Campaign”–Media Experts and Zulu Alpha Kilo
•“World Jr.”–Research in Motion and Starcom
•“Canadian Tire: Weather-Triggered Media”–Canadian Tire and MediaCom
•“Homesense: Splurge vs. Steal”–Homesense and MediaCom
Best In Integrated/Multichannel
•“Milk: A Natural Source of Comfort”–Quebec Milk Producers and Touché
•“The James Ready Help us Help You Campaign”–James Ready and Leo Burnett
•“Motrin: Wickedest Wipeout”–Johnson & Johnson Inc. and UM
•“House of Innovation”–Canadian Tire and Taxi
•“Rogers: Android Invasion”–Rogers Communications Inc. and OMD Canada
•“Wind Mobile’s Best Conversations Ever”–Wind Mobile and MediaVest
•“Homesense: Ready Set Inspire”–Homesense and MediaCom
Best Use of Content Integration and Branded Content
•“Splatalot”–Danone and MPG Media Contacts
•“Coca-Cola Covers”–Coca-Cola and UM
•“Breaking the ‘Mold’ with Cheese Glorious Cheese”–Dairy Farmers of Canada and M2 Universal Communications
•“The Guy at Home in his Underwear”–Stanfield’s Ltd. and John St.
•“Milestones: Top Chef Canada Activation”–Cara Operations and MEC Canada
•“Make Lunch Better”–ConAgra Foods Canada Inc. and Starcom
•“Dance Central at the Temple”–Microsoft and Bell Media
Media Spend Under $25,000
•“Hydro-Quebec: Compact Flourescents”–Hydro-Quebec and Touché
•“Courvoisier Collective”–Beam Global Canada and Starcom
•“Cat”–Wrigley Canada and BBDO Toronto
•“Hitchhiker”–Wrigley Canada and BBDO Toronto
•“Touch the Rainbow”–Wrigley Canada and BBDO Toronto
•“Telus: Gave to Me”–Telus and Cossette Media
Niche Target and Multicultural
•“Future Shop: Back to School”–Future Shop and Media Experts
•“McDonald’s: Sneak Peek Screening Party”–McDonald’s Restaurants of Canada and OMD Canada
•“TD: What Would you do for $50”–TD Bank and Starcom
•“Rogers Matures Campaign”–Rogers Communications Inc. and OMD Canada
Best Localisation Campaign
•“Maytag: Laundry Night in Canada”–Maytag and MediaCom
•“Homesense: Decorate my Space”–Homesense and MediaCom
Best in Media Research
•“Fidelity: B2B Financial Advisor Program”–Fidelity Investments and MPG Media Contacts
•“Danacol”–Danone Inc. and MPG Media Contacts
Best in Fast Moving Consumer Goods
•“The James Ready Help Us Help You Campaign”–James Ready and Leo Burnett
•“Motrin: Wickedest Wipeout”–Johnson & Johnson Inc. and UM
•“Cat”–Wrigley Canada and BBDO Toronto
•“Cage Cop”–Wrigley Canada and BBDO Toronto
•“Hitchhiker”–Wrigley Canada and BBDO Toronto
•“Touch the Rainbow”–Wrigley Canada and BBDO Toronto
•“The Bicycle Factory”–Kraft Foods and Bell Media
Best in Cars and Automotive Services
•“The Naughty Volvo S60”–Volvo Cars of Canada and MPG Media Contacts
•“Cement Truck”–Smart Canada (Mercedes-Benz) and Proximity
•“Ford: Being Erica Integration”–Ford of Canada and Mindshare
•“2011 Ford Fiesta’s Hors Circuit Campaign”–Quebecor Media
Best in Financial Product and Services
•“Little Blue Pill”–Invesco Trimark and Leo Burnett
•“Banque Laurentienne: Votre Moment”–Banque Laurentienne and Touché
•“Thrivetastic”–ING Direct and Dashboard
•“RBC: Banking Outside the Bank”–RBC Canada and M2 Universal Communications
•“TD: What Would you do for $50”–TD Bank and Starcom
Best in Commercial Services
•“Critter Vote”–Telus and Taxi
•“Telus: Gave to Me”–Telus and Cossette Media
•“Rogers: Android Invasion”–Rogers Communications Inc. and OMD Canada
Best in Travel, Entertainment and Leisure
•“WestJet: Eastern Triangle Corridor”–WestJet and Media Experts
•“Go Far with Air Canada and George Stroumboulopoulos”–Air Canada and CBC Television
•“The Results Are in the Toilet”–Western Canada Lottery Corporation and MacLaren McCann-M2 Universal
Best in Retail and E-commerce
•“Canac: Renovation Made Easy”–Canac and Touché
•“McDonald’s: McTraffic”–McDonald’s Restaurants of Canada and OMD Canada
•“Swiss Chalet: Rotisserie Channel”–Cara Operations and MEC Canada
•“Homesense: Splurge vs. Steal”–Homesense and MediaCom Canada
•“Winners & ET Canada: Find Fabulous for Less”–Shaw Media
Best in Publications and Media
•“Tag You Very Much”–IKEA Canada and Jungle Media
Best in Charities, Health Care and Safety, Public Awareness
•“Canadian Red Cross: Pakistan”–Canadian Red Cross and Cossette Media
•“World Vision Toronto City Campaign for Children”–World Vision and M2 Universal Communications
•“CBS: Rally Together…. To Save Lives”–Canadian Blood Services and OMD Canada
•“City of Toronto Electronic Waste Campaign”–City of Toronto and ZenithOptimedia
•“Bell Let’s Talk”–Bell Media and Media Experts
To get your tickets for the 2011 Media Innovation Awards, click here now.
