Dose.ca and Wendy’s are targeting young males in the new “Wendy’s Baconator Boot Camp” contest.
Starting Monday, customers who purchase a Baconator hamburger from a Wendy’s location in Ontario and the Maritime provinces will get a bacon strip coupon with a text to win code for a chance at an Xbox 360. The code can be used again on the Baconator Boot Camps sweepstakes microsite—Dose.ca/Wendys—for the chance at one of three grand prize experiences.
The “Rockband” bundle includes tickets to a Simple Plan concert, airfare for two to Toronto, hotel accommodation, and $1,000. The “Sports” prize includes two 2008 tickets to the Toronto Argonauts, a pre-game field tour including a welcome from Michael “Pinball” Clemons, a tour of the Argo’s locker room, a post-game meet and greet with Argo players, airfare and accommodation in Toronto, and $1,000. The “Electronic” prize includes a $4,000 Best Buy gift card and an Xbox 360.
The Wendy’s/Dose partnership aims to extend the Baconator brand across multiple platforms, and outside the standard brand sell, to give consumers and audiences a unique experience and environment, said David Stevens, Dose.ca vice-president strategy and emerging media.
The contest is being supported by five- and 30-second spots, online ads and in-store tray liners. The TV ads feature Dose.ca podcast personalities Ben and Jen, and will run online and in-store. Microsite content includes the “What Kind of Baconator Are You?” quiz, editorial content and outtakes from the Ben and Jen commercials.
The television spots were created in-house by the Global Television team, and Dose.ca designed the microsite. The contest ends May 9.
