Canada’s high school, college and university students live frugally but conveniently. Brands that tap into their preferences and patterns will not only appeal to them now, but build relationships for a more affluent future as well.
In collaboration with Toronto-based youth marketing and market research firm Student Awards Inc., Marketing surveyed 1,195 students 16-24 about the spending habits, brand affiliations and future earning ambitions. Look out for some high-rolling moneymakers in the years to come as projected peak earning power indicates lots of disposable income.
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• What (and where) are Canadian students buying?
