Women’s fashion retailer Dynamite is putting customers at the heart of its spring 2011 campaign, launching a mobile technologies offensive in collaboration with Cossette.
The campaign relies on a QR codes in the brand’s store windows, seasonal brochures, on its Facebook page and in ads in the March issues of LouLou and Flare magazines.
Once the code is scanned, customers have access to an exclusive video of the spring 2011 collection. Through the same platform, customers have the chance to win prizes throughout the duration of the campaign.
From Jan. 31 to Feb. 3, the brand will give 10% off purchases to the first 5,000 store customers that identify their location on the Facebook page Touch.Facebook.com using their smart phones.
“We have used technology before when we offered a service that sends information via text message to our customers registered on the website,” explained Amélie Provost, public relations co-ordinator. “But this type of undertaking is a first.”
Dynamite’s marketing team is behind the idea for the QR code and its integration into the campaign. Cossette contributed to the technical development of the platform.
Dynamite customers will also have the opportunity to become brand ambassadors for a year thanks to a contest launched on the microsite.
“We want to create experiences that reach our customers though different means of communication and we are constantly looking for new ways to interact with them,” explained Ariane de Warren, marketing manager for the Dynamite brand, in a press release. “These interactive platforms allow us to raise the bar to a whole new level.”
This article originally ran in Marketing QC
