E-commerce on the rise: StatsCan

Canadian businesses sold nearly $122 billion of goods and services online in 2012 according to new data released by Statistics Canada. That was more than double the amount of internet sales in 2007 – the last time a survey of this kind was conducted. The manufacturing, wholesale trade and retail trade sectors accounted for more […]

Canadian businesses sold nearly $122 billion of goods and services online in 2012 according to new data released by Statistics Canada.

That was more than double the amount of internet sales in 2007 – the last time a survey of this kind was conducted. The manufacturing, wholesale trade and retail trade sectors accounted for more than 61% of total sales.

There is still ample room for e-commerce growth however. Only 11% of Canadian businesses made online sales of goods and services last year, up from 8% in 2007. Overall, e-commerce sales accounted for just 4% of the total sales of goods and services by Canadian businesses.

Online sales were highest in the wholesale trade sector, at $44.6 billion, while the percentage of firms selling online was highest in the information and cultural industries sector, at 35%.

The country’s largest companies dominated the online selling market, accounting for about $71.9 billion or 59% of the value of total online sales. Nearly one third of the country’s large enterprises sold their product online in 2012 said StatsCan.

While 45% of Canadian businesses had a website in 2010, that number increased to 80% among companies with 10 or more employees. Canadian companies continued to rely heavily on traditional methods to draw traffic to their site however, with 35% using print advertising versus 22% using a paid search strategy.

Social media also plays a significant role in online business, with 33% of companies integrating social media tools such as the ability to export photos or share information through a “one-click” solution, and 34% using it to promote and direct traffic.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs