The company at the centre of a data heist involving Best Buy, Citigroup, and other major brands says that the theft of potentially millions of names and e-mail addresses won’t significantly slow its e-mail marketing juggernaut.
Epsilon, a subsidiary of Alliance Data Systems Corp., was the victim of a hacking attack that triggered scores of public warnings this week from major retailers, banks and others.
Epsilon sends more than 40 billion e-mails a year on behalf of more than 2,500 companies, for things like loyalty rewards programs.
In a statement Wednesday, it reiterated that Social Security and credit card numbers weren’t compromised. Epsilon president Bryan Kennedy apologized for the inconvenience and the “phishing” e-mails that victims are receiving.
The company says its e-mail volumes aren’t expected to be significantly impacted.
