Canadian quick service restaurant Edo Japan has selected Calgary-based Brookline Public Relations as its agency of record for the sixth consecutive year.
Brookline’s work with Edo this year will include event management, media relations, issues and crisis management, and franchise communications.
“The Brookline team continues to impress us with their innovative ideas and ability to reinvent the wheel when it comes to public relations opportunities for Edo,” said Edo Japan president and CEO Tom Donaldson, in a statement.
Last year, Edo’s public relations initiatives focused on gaining targeted media exposure in key markets, pursuing public engagement initiatives and engaging in ongoing community relations outreach.
For instance, to celebrate International Sushi Day, Edo hosted a sushi demonstration for notable Calgary bloggers. In the fall, Edo launched the “Reach for It” campaign to encourage Canadians to take steps to reach out to friends, family and others in an effort to create “simply better” moments in life.
During the 2015 holiday season, Edo continued a long-standing partnership with Canada’s food banks and donated 25 cents from every spring roll purchased to local food bank initiatives. Edo partnered with influential bloggers to bring awareness to the campaign.
Established in 1979 in Calgary, Edo serves Teppan-style meals at 114 locations across Canada.
