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Every dinner is a winner through East Side Mario’s new “Budda Boom Budda Ching” promotion that launches today.
Until March 28, diners will instantly win a prize that is printed at the bottom of their bill. Prizes range from a free appetizer or desert at the low end, to gift cards from promotion partners like Cineplex, HBC and Coke, trips, Sony TVs and Dodge Caravans.
Each bill also includes a bonus PIN code that guests can enter online at EastSideMarios.com for more prizes. Every guest who plays is invited to become a fan of East Side Mario’s Facebook page. Those that join receive a message in their inbox with yet another PIN for a chance to win. Fans can post a note on Facebook that references their prize, and encourage friends to join the fanpage for a chance to win.
The contest is a way to bring fun and excitement back to the dining experience, said Dan Benoit, director of marketing for East Side Mario’s, which is owned by Mississauga, Ont.-based Prime Restaurants of Canada Inc.
“From the minute our guests enter one of our restaurants to the time they leave, we want to ensure they are having a great time and enjoying real value,” he said.
Two 30-second national radio ads as well as online display ads running on MSN.ca, Chatelaine.ca and FoodNetwork.com support the contest and drive users to the Facebook page.
The radio spots bring back the Italian chain’s old tag line “Budda Boom Budda Bing,” and theme music, which resonated with consumers in the past, said Benoit.
Floor decals, menu covers, table talkers, server buttons, bathroom frames and mirror decals also support the contest, and remind guests they’re a winner. For instance, a bathroom mirror stickers says “Hello winner.”
In 10 GTA locations, East Side Mario’s is testing a “Win Zone” kiosk where guests can enter the PIN code found on their receipt, for a prize. Bells sound each time a large prize is awarded.
East Side Mario’s will use the kiosk as a way of building its database said Benoit. Diners will also be asked if they want to receive promotional offers from contest partners.
Endeavour developed the promotion, with Ron Christie Communications handling the media buy.
