Facebook Canada opens new HQ’s doors to non-profits

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Petrina Blander

Facebook is a critical tool to our marketing mix. It allows us a direct channel to targeted audiences, and significantly supports our business from both the mission and fundraising sides. For fundraising within the platform, the attribution is less direct. We don’t use it for direct response fundraising, but rather to support an over arching fundraising appeal – which is exactly how Facebook recommends using the tool.

As mentioned Facebook is our highest ROI tool and we appreciate their commitment to charity giving. Thanks for a great day!

Friday, April 29 @ 12:08 pm |

Petrina Blander

Social Media Coordinator – Heart and Stroke Foundation of Canada

Friday, April 29 @ 12:49 pm