First 2014 MIAs shortlist revealed!

Once again this year, interest was high across the media industry resulting in a great deal of competition in all categories. The jury was tough, so just making it onto the short list should be considered an achievement. 

Judging for the MIAs is a two-step process. It begins with all entries reviewed and scored online by the jury—the jury is divided into two and each group scores half of the work.

Those scores were used by the co-chairs, Karine Courtemanche, president, Touché Media and Geoff Craig, chief marketing and communications officer of the Heart and Stroke Foundation of Canada, to determine the shortlist of work that advanced to the final round of judging by the full jury in Toronto in late September.

Today, we present the first of three shortlists with the remaining two published Thursday and Friday. The winners will be announced at a gala awards celebration in Toronto Nov. 27.

BEST USE OF MEDIA

Best in Video

•Mondelez Pride & Joy: Mondelez Canada and Starcom MediaVest Group

•Stanfield’s/Comedy Exposed: Stanfield’s and John St.

•YP – Get the App: Yellow Pages Group and Starcom MediaVest Group

•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi

•McDonald’s The Players/Les McJouers: McDonald’s Restaurants of Canada Limited and Touché OMD

•Mazda3 Test Drive: Mazda and Excelerator Media/JWT

Best in Audio

•Interac e-Transfer – Quebec Radio Campaign: Interac and Media Experts & Bell Media

•IGA Flyer: IGA and Carat

•Wiping the Storm: Canadian Tire and Touché Montreal

•Best Song Ever: Canadian Tire and Touché Toronto

•See, You Do Snore: GSK and Grey

Best in Newspaper

•Exclusive Resorts’ See-Thru Ads: Exclusive Resorts and Toronto Star Creative Department

•Milk Goes Well With…: Les Producteurs de Lait du Québec and Touché Montréal

•TEMP: Metro News

Best in Magazine

•1001 Ways to Eat Cheese: Les Producteurs de Lait du Québec and Touché Montréal

•Jeep Cherokee – Answer the Call: Chrysler Canada and UM Canada

•Kia: Lead by Design – Style Drivers: Kia Canada and ZenithOptimedia

Best Use of Out-of-Home (Traditional)

•Corona Day of the Dead Tearaway: Modelo Molson Imports LP and Zulu Alpha Kilo

•Milk Goes Well With…: Les Producteurs de Lait du Québec and Touché Montréal

•Telus Makes Transit Entertaining: Telus and Cossette Media

•Claritin Liquid Gels Makes a Splash: Merck Canada Inc. – Claritin and Havas Media

Ambient/Place-Based Media (Large Scale)

•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi

•Ghosts: SAAQ and Touché Montréal

•Shock Top – “Wedge Head”: Shock Top Brewing Co. and UM Canada

Ambient/Place-Based Media (Small Scale)

•Catnip DM: Bulk Cat Litter Warehouse and Rethink

•BCAA Bike Locks/Dry Cleaning Bag: BCAA and OMD/DDB Vancouver

•McDonald’s 24hrs Late Night & Poutine: McDonald’s Restaurants of Canada Limited and Touché OMD

•Game On: Canadian Tire and Touché Montréal

•Telus Cab Chargers: Telus Mobility and Cossette Media

Best Use of Digital OOH and/or Digital Place-Based Media

•#PowerWarmth: P&G – Duracell and Starcom MediaVest Group

•Help in Disguise: Assaulted Women’s Help Line and Y&R Canada

•Drixoral in Traffic: Drixoral and Havas Media

•Aeroplan – Departure Day: Aeroplan and Cossette Media

Innovation in Experiential/Special Events/Stunts

•Passport Beer Fridge: Molson Canadian and Rethink

•Planetarium UFO: HR MacMillan Space Centre and MacLaren McCann

•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi

•Dog Park: Yellow Pages and Leo Burnett, Toronto

•Breaking Bad: Sony Pictures Home Entertainment and UM

•Stanfield’s / Comedy Exposed: Stanfield’s and John St.

Best in Integrated/Multichannel

•We All Play for Canada: Canadian Tire and Touché Toronto

•The Next Level, Presented by Degree: Unilever, Degree and Mindshare

•IKEA House Rules: IKEA and Leo Burnett, Toronto/Jungle Media

•#WhatItTakes: FGL Sports, Sport Chek and Touché Montréal