Food Network Canada has welcomed two new brand partners to season two of its series Bake with Anna Olson. Both Fleischmann’s and KitchenAid products will be incorporated into the show, which premieres Sept. 6.
Fleischmann’s is the show’s official baking partner, with products including Fleischmann’s Yeast, Fleischmann’s Baking Powder, Fleischmann’s Corn Starch and Mazola Corn Oil all featured in various segments.
KitchenAid Stand Mixers and various attachments, as well as its other kitchen appliances, will also be featured in the series.
Food Network will also support the sponsorships with custom brand spots appearing both within the show and outside the show environment.
Shaw Media is offering a free national preview of Food Network Canada from Sept. 1-30. The free preview precedes the arrival of the so-called “pick and pay” option for Canadian TV subscribers enabling them to select channels on an individual basis.
