Bell Media and Ford Canada are collaborating on a new web series called Intersections.
“Each episode of Intersections highlights people and places at the crossroads of art and technology, a perfect theme for a partnership that sits at the crossroads of brand and entertainment,” said Jon Taylor, senior director of content for Bell Media Digital, in a release.
Intersections is produced by Bell Media Digital’s internal video production unit and is hosted on a dedicated microsite with an embedded video player and an interactive Ford Focus photo gallery. The first episode is a three-and-a-half-minute profile of Jason ‘DJ Shine’ Spanu, a Canadian DJ.
On the microsite, the series creators are inviting submissions for subjects interested in being profiled in phase two.
Each episode includes co-branded opening graphics, product integration and custom Ford of Canada promotional pre-rolls.
The first video essay features Spanu explaining how he integrates technology with his music. Scenes include DJ Shine in his office, in a club, as well as driving and interacting with a new red Ford Focus.
The eight-episode series will roll out in two phases, with the first four episodes launching each Monday between now and April 23. The next four are slated to begin Sept. 17 and run until Oct. 28.
The next three profile subjects will include Brian Richer, a designer for Castor; Michael Nyuis, a snow surfer; and Bryn Davidson, a building designer for Lanefab.
