Standard Life Assurance Company of Canada has promoted Michel Fortin to senior vice-president, marketing and customer solutions.
A glimpse at Fortin’s LinkedIn profile shows a company man who’s worked his way up through the financial services’ organization. Starting as an actuary in the late ’80s, he was made a marketing VP overseeing retail products in in 2005.
According to a press release, his senior VP role is a new one within Standard Life.
Fortin will “oversee the development and implementation of the company’s whole suite of products and services, pricing and marketing communications,” the company said.
The new title becomes official on Aug. 13. Fortin works in Montreal.
