Fountain Tire has enlisted the help of its local business owners for its newest television campaign.
The 30-second commercials that launched Monday feature long-time spokesperson Thom Sharp introducing audiences to individual owners and their “personal promise.” Owners like Darrin, for example, guarantee “quality products and services” as well as “time and money well spent.”
The ads were developed by Toronto agency Due North, which has held the account since 1993.
Karen Howe, senior-vice president, creative director at Due North said the owners in this campaign represent a cross section of the brand’s geographical and business footprint. The Edmonton-based tire dealer services everything from commercial trucks to tractors, cars and mini vans.
The campaign wraps up in early June.
Vizeum handled the media buy.
