Frank + Oak is following up a slew of changes including a new logo, the introduction of a two-day home delivery service and international expansion with a plan to add women’s clothing to its lineup this fall.
The Montreal-based retailer, which started as a pure ecommerce startup before launching pop-up stores in Toronto and elsewhere, said the clothes will be inspired by “the life and style of pioneering and entrepreneurial women.” The line will include T-shirts, sweaters, blouses, skirts, dresses, pants, outerwear and accessories.
“We’ve developed a reputation as the brand for creative and entrepreneurial Millennials. Until now, we’ve only actively served a portion of that market,” says Ethan Song, Frank + Oak’s CEO and co-founder, said in a release. “Our aspiration isn’t simply to serve our customers’ girlfriends — we want to build connections with communities of independent, passionate and creative women by providing considered style and a memorable shopping experience.”
This has been a particularly busy year for Frank + Oak, which not only overhauled its logo last month but also its web site and mobile app. It has also been investing more heavily in its physical presence with a new concept store in Montreal and, back in March, the opening of two locations within Cadillac Fairview-owened shopping malls.
While consumers can preview the women’s collection and get presale information by visiting frankandoak.com/women, the retailer is by no means slowing down on building its menswear line. Last month the company launched what Song told Marketing was the first campaign of its kind for its technical clothing designed entirely for mobile devices.
