Fujifilm Canada wants to make gift giving easier this holiday season by getting consumers on the F list.
The imaging manufacturer has launched GetOnTheFList.com, a website that houses the F list gift-finder tool, which suggests gifts from a database of over 1,000 Fuji gift ideas based on five questions about the gift receiver.
“The process of buying a digital camera can be quite complicated for most people, so we wanted to try and make that process easier by developing this gift finder,” said Paul Woodall, marketing manager, Fujifilm Canada. “And before Christmas we wanted to create some buzz around and awareness about our brand.”
The site, developed by Agent Wildfire, also houses The Best and Worst Ever Holiday Gift contest, and the F list Scavenger Hunt. To enter these contests, visitors must first sign up to become an F-lister.
The contest requires entrants to upload a picture based on their nicest or nastiest Christmas gift to be eligible for a weekly prize of a Fujifilm S2000HD camera. Participants can then send the picture to family and friends, who can in turn join the F-list and vote for their favourite picture. The most popular photo will be awarded the prize. The contest wraps at the end of the month.
For the scavenger hunt, F-listers will receive clues leading them to posters that have been placed throughout downtown Toronto and Vancouver. The posters have a code that can be entered at the site for the chance to win a Fujifilm FinePix S100fs digital camera.
Fuji is promoting the contest through online communities like Facebook, Flickr, Twitter, YouTube and Stumble Upon.
To promote the site, a Fuji photo crew and F list mascot handed out memory cards as well as informational tags in Toronto and Vancouver over the last 10 weeks. Each tag had a code that consumers could plug into the site for a chance to win a digital camera.
Thirty-second radio commercials created by Commix and airing in Toronto on Z103, Virgin Radio, and CHUM FM, as well as online ads, also direct people to the site.
