Future Shop gets in the game with LG

Future Shop has partnered with LG Canada to launch an online hockey challenge to engage consumers excited about the NHL playoffs. The contest launched last week and will run for another two weeks. Nikki Hellyer, director of marketing at Future Shop, said the company will promote the contest through the weekly flyer, online banners, in-store […]

Future Shop has partnered with LG Canada to launch an online hockey challenge to engage consumers excited about the NHL playoffs.

The contest launched last week and will run for another two weeks. Nikki Hellyer, director of marketing at Future Shop, said the company will promote the contest through the weekly flyer, online banners, in-store signage and through the company’s Facebook fan page and Twitter feeds.

Players participate online by by blocking, deking and shooting pucks in the online game. Players who hold the top 10 scores on the leaderboard each week are entered into a draw to win a LG 47-inch television. There are also two grand prizes of an LG Cinema 3D home theatre package.

Hellyer said the contest targets their core male customers aged 18-49.

“What we know about our customers is that they love our brand and they love hockey and they love to have something interactive to do at this time of year,” she said. “We’ve really spent a lot of effort over the last couple of years trying to up the ante from an engagement perspective.”

Hellyer worked with Smak on the planning, and digital agency Pound & Grain did the development.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects