GCI Group has been named the public relations agency of record for The G. Raymond Chang School of Continuing Education (The Chang School) at Ryerson University in Toronto.
The agency won the account after a competitive RFP submission.
GCI says communication activities will include showcasing such programs as e-learning, serving as liaison with media to offer experts from the school as resources for news stories, and demonstrating the school’s commitment to creating an accessible learning environment for students at any career stage.
“GCI demonstrated a deep understanding of our objectives, including increasing year-round awareness of our programs and increasing community engagement through an integrated communications approach,” said Dr. Marie Bountrogianni, dean of The Chang School, in a statement.
