So you saw Sideways and thought “Wouldn’t it be cool to go to a wine tasting?” But the weekend arrives and your couch is way closer than Niagara Falls or the Okanagan. So long, potential road trip.
For those who want to learn the story about their wines of choice there’s another way to go about it. No day trip required. A new mobile app created for Wolf Blass Wines by Yield Digital called “Wolf Blass Wine Tutor” transplants the in-store tasting program from the liquor store to the digital realm.
Eliminating the need to spend an afternoon rubbing suede patch-covered elbows at a stuffy, formal wine tasting, the app has a fun factor. Chris Torbay, creative director at Yield, said in a release that users, whether at home or in a bar or restaurant, can place their smartphone on their table next to two glasses of Wolf Blass, then let the Wine Tutor take it from there.
Available on Blackberry, Apple and Android platforms at WolfBlassTasting.ca, the app is getting in-store promotion as well as in specialty wine magazines and sites.
Rob Quartly of Sugino Films filmed the video. Cheers.
