Groupe Aeroplan Inc. has unveiled a new name and global identity for its business-to-business brands – Aimia – at a press conference in Toronto Wednesday morning.
LMG Insight & Communication and Carlson Marketing (a Minneapolis, Minn.-based loyalty marketing firm the Montreal-based company acquired in 2009) will now operate under the new name.
The names and brand identities of consumer facing brands Aeroplan, Nectar (Chile, Italy and the UK) and Air Miles Middle East will remain unchanged.
“As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned as the established experts… A single, explicit global brand clearly reaffirms this privileged position,” said Rupert Duchesne, president and chief executive officer of Aimia, in a release.
