Have rivals Burger King and McDonald’s called a truce?

BK proposes mashup of the Big Mac and the Whopper to promote Peace Day

McWhopper

This probably isn’t what the United Nations had in mind when it established the International Day of Peace: Burger King is asking McDonald’s to join forces to create a “McWhopper.”

In full-page newspaper ads Wednesday, Burger King says it’s calling for a truce with McDonald’s so that they can create a mashup of their most famous burgers —┬áthe Big Mac and the Whopper. Burger King says it wants to serve the concoction for a single day at a popup location in Atlanta, a midway point between the headquarters of the two chains.

Burger King is tying the publicity stunt to a non-profit called Peace One Day, which says it promotes Peace Day. The United Nations created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated Sept. 21 as the annual “day of non-violence and cease-fire” in 2001.

In a comment posted on its Facebook page, McDonald’s CEO Steve Easterbrook said the proposal was inspiration for a good cause, then took a dig at the ploy by Burger King.

“Let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Easterbrook said.

He added “P.S. A simple phone call will do next time.”

The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website Burger King set up. Burger King notes on the site that it’s open to discussing the proposal, but that details would have to be worked out in time for Peace Day.

“Proposals like McWhopper make noise,” Burger King says in a video on the site.

Burger King said the ads asking McDonald’s about the proposal were to run Wednesday in The New York Times and The Chicago Tribune, the latter of which is based near McDonald’s headquarters in Oak Brook, Illinois.

Burger King, based in Miami, is owned by Restaurant Brands International, which also owns Tim Hortons.

Add a comment

You must be to comment.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs