High Road is helping Clarks Canada introduce its new line of winter boots to the Canadian market via a pop-up shop in downtown Toronto.
The shop, which opened in October at Bay and Bloor, will remain open until the end of the year.
High Road, which won the account in September after a competitive bid, supported the launch with PR activities, social content creation, paid social ads, influencer partnerships and street team activations.
It’s just one of several new account wins for the agency, says High Road president Sarah Spence.
High Road was also selected recently as AOR for Women’s College Hospital and Women’s College Hospital Foundation in Toronto after a competitive agency review. The agency has been tasked with strengthening the hospital’s profile in healthcare for women.
High Road worked with the Women’s College Hospital Foundation to drive media coverage and manage social media for its Women for Women event on Oct. 28, a luncheon attended by about 1,000 to discuss women and heart health.
The agency is leading creative development of all advertising materials, media buying, media relations and digital strategy for the hospital and its foundation.
“That was an exciting one for us because it truly is an integrated win,” Spence says. “What’s happening in our industry right now is that the barriers are really coming down. It’s an exciting time for High Road and for the industry because we have the opportunity to go out there and work with the clients on strategies and programs that go well beyond traditional public relations.”
The agency is now doing U.S. work for Pavilion Financial, a Winnipeg-based investment services firm and a longstanding client. In addition to digital services, High Road is developing an integrated awareness campaign to help raise the profile of Pavilion and its subsidiaries across North America.
