Building materials manufacturer and distributor Louisiana Pacific has hired Hill+Knowlton Strategies Canada to deliver engagement strategy support for a number of its brands.
The agency won Louisiana Pacific, which makes a line of trim and siding products made of engineered wood, as the result of an RFP.
“We were impressed with the thoroughness and big-picture thinking of the H+K team,” said Mike Maddern, director of growth and strategy at Louisiana-Pacific Building Products, in a release. “We feel that H+K is an ideal extension of our internal team, and we’re excited about the work ahead.”
In separate moves, H+K has expanded its creative and digital team and added and promoted several staffers across the country.
In Toronto, H+K has made four hires to its creative and digital teams.
Brendan Steven has been named an energy writer. Stephens was most recently lead speechwriter for former finance minister Joe Oliver. He held previous posts at the Office of the Minister of Industry and the Office of the Prime Minister’s Chief of Staff.
Yana Korytek has become a senior art director. Koryek has done web and social media work at such agencies as Klick Health, Blueband Media and Cundari.
Brad Tatner joins as a social and digital strategist. Tatner had previous digital experience at In-Sync Consumer Insight, TMP Worldwide and SmartSilk.
Christine Spingola has been appointed an art director. She was previously at Anderson DDB Health & Lifestyle where she gained experience in design and branding.
H+K has also made six additions and promoted two staffers at its offices across Canada.
Melissa Pasi returns to the Ottawa office as an account director after serving as manager of public affairs and research for the National Airlines Council of Canada.
Robert Muir joins the Ottawa office as a senior consultant with a focus on stakeholder engagement and issues management, after working as senior policy advisor for the office of the former federal minister of transport.
Ana Dursun, who was previously at Ipsos Reid, joins the firm’s research and analytics group in Ottawa as a consultant.
Angela Cerovic has joined the Toronto office as a senior account director with a focus on health-care files. Cerovic originally joined H+K in Ottawa in 2011, where she helped strengthen the health-care practice. She was most recently at H+K’s Los Angeles office.
Mary Zarikos has been named an assistant consultant in Toronto with the consumer marketing team. She was the digital communications and lifestyle manager at Grapes for Humanity Global Foundation.
Christina Parent has been hired as an assistant consultant in the Toronto office after working as a correspondence writer and communications officer in the Office of the Prime Minister.
Jackie Medeiros, who joined the firm three years ago, has been promoted from consultant to senior consultant in the Calgary office.
In Vancouver, Sophia Tupper has been promoted from assistant consultant to consultant.
