Nissan turns over a social media Leaf

Nissan Canada has launched product-specific Facebook and Twitter accounts for the Nissan Leaf, an electric model set for Canadian release this fall.
 
The introduction of the social media accounts comes almost a year after the automaker launched a microsite dedicated to the vehicle. Nissan expects consumers who signed up on the microsite to receive information about its zero-emission car will migrate to its Facebook page and Twitter feed.
 
Judy Wheeler, director of marketing for Nissan Canada, said the social media outlets are intended for consumers to use as a forum for free discussion about the Leaf.
 
“People who are into zero emissions and electric mobility are very passionate about their beliefs,” said Wheeler. “They hunger for more information and like to talk with other people that are interested in this particular area, so this is an easy platform for people to have this community.
 
“I think it will be the perfect platform for people to have open and forthright discussion.”
 
Wheeler added that Facebook and Twitter accounts for the Leaf represent “phase one” of a new social media strategy for Nissan. She said further initiatives – geared to the brand as a whole rather than a specific product – will launch in the next few months.
 
“I’m a huge fan of social media and I think it’s an important strategy in any solid marketing plan,” said Wheeler, who joined Nissan in January. “We need to be talking to our customers and find out what they think and what they’re interested in and believe in.
 
“It’s about building a relationship, and it’s also an opportunity to hear what people say so we can learn from that and make changes.”
 
Toronto agency Capital C handles social media strategy for Nissan Canada.