With the Christmas holiday quickly approaching, Marketing’s mailbox is stuffed with seasonal salutations and merriment. Over the next few days, we’ll be sharing a few of our favourites.
Up Inc. has made it easier for its clients to spot who was naughty and who was nice when looking under the Christmas tree this year.
As part of a holiday promotion, the Toronto branding, design and communications firm has sent out boxes of silver and black wrapping paper, complete with matching cards and gift tags.
The designs are based on the assumption that lumps of coal (said to be gifted to those on the naughty list) can, with time, turn into diamonds. Images of both appear on the cards and wrapping paper.
The Up team also created a series of YouTube {www.youtube.com/UpIncTV} videos capturing everyday office antics that serve as examples of naughty and nice behaviour.
