Holt Renfrew president Mark Derbyshire in the retailer’s new menswear store
Holt Renfrew is preparing to open its first store devoted to menswear.
The Canadian luxury specialty retailer is launching Holt Renfrew Men in downtown Toronto on Wednesday.
The two-level location is just steps away from the retailer’s flagship Bloor Street store, and is part of its growth plan to expand its store network by 40%.
Holt Renfrew president Mark Derbyshire says the move to open a men’s store is part of their efforts to “redefine luxury” and to make the shopping experience more comfortable for customers.
Derbyshire says the new location will do away with separate designer shops within the store, and display items in a way reflective of how customers actually wear clothing.
The retailer recently announced plans to offer additional updates to flagship stores in Vancouver, Calgary and Toronto by 2017, and will also be unveiling new stores in Montreal and Mississauga, Ont., in the coming years.
