In the event that you are tossed out of a plane at 115,000 feet and start falling at a speed of 115 MPH, Hotels.com says its new app is fast enough to let you book a room (and perhaps an ultra-plush king size bed to fall on) before you hit the ground.
For Hotel.com’s new campaign, the company worked with world-renowned extreme sports enthusiast J.T. Holmes to create a video of Holmes jumping from a plane, booking a reservation for the hotel that is directly under him while in free fall. The stunt is meant to demonstrate the speed and ease of the company’s new smartphone app, which Holmes uses before deploying his parachute.
The app will host over 20,000 last-minute deals and be available in more than 30 languages in more than 70 countries.
“Our customers are increasingly relying on mobile devices to play, work, shop and book travel while on-the-go,” said Vic Walia, senior director of North America brand marketing for Hotels.com. “We want to offer them the quickest, most seamless way to take care of travel while actually travelling.”
The video dovetails with display and social media ads.
