In the age of the viral brand tweet, many marketers now make a point of responding in real time to the latest trends on social media, often in hopes of turning out the next Oreo Super Bowl blackout post, or the DiGiorno Pizza “Sound of Music Live” tweet series.
The latest social brand bandwagon comes in the form of #FiveWordsToRuinADate, a now globally popular hashtag that demands a bit of wit in no more or less than five words. Some have become a bit repetitive, with brands simply using “I do not like” and inserting their product into the fifth word spot (see below for a couple of examples).
However, others have managed to make us crack a smile. Marketing has collected some of the tweets sent out by Canadian brands (or Canadian subsidiaries) getting in on the fun, with some even taking it as an opportunity to poke fun at their competitors.
Take a look:
Stripes are so last season. #FiveWordsToRuinADate
— Hudson’s Bay (@hudsonsbay) January 13, 2015
#FiveWordsToRuinADate — Canada Goose Inc (@CanadaGooseInc) January 13, 2015
I am a real boar. #FiveWordsToRuinADate pic.twitter.com/sE8ErYeSnj
— TELUS (@TELUS) January 13, 2015
Sorry. I don’t have #shomi. #FiveWordsToRuinADate pic.twitter.com/0OkWLzKJCh — shomi (@shomicanada) January 13, 2015
#FiveWordsToRuinADate Should we take a break? #FiveWordsToMakeADate Let’s have a Kit Kat.
— KIT KAT Canada (@KITKATca) January 13, 2015
#FiveWordsToRuinADate — McDonald’s Canada (@McD_Canada) January 13, 2015
My phone is with @Fidomobile. #FiveWordsToRuinADate
— Virgin Mobile Canada (@virginmobilecan) January 14, 2015
I write tweets for @virginmobilecan #FiveWordsToRuinADate — Fido (@Fidomobile) January 14, 2015
Do you have life insurance? #FiveWordsToRuinADate
— Transamerica (@Transamerica) January 15, 2015
#FiveWordsToRuinADate “I do not like hockey.” ¯\_(ツ)_/¯ — Canadiens Montréal (@CanadiensMTL) January 13, 2015
