Hockey season is upon us and perhaps no brand is as excited as Molson Canadian. For the past month, the beer brand has been sharing hockey-themed creative on its social accounts as it gears up for the first NHL game of the 2014-2015 season.
You can almost taste it. #hockey #countdown pic.twitter.com/XfSSk6CYrN
— Molson Canadian (@Molson_Canadian) September 5, 2014
For Molson, starting hockey promo in August is a no-brainer. Back in 2011 the company shelled out $375-million to become the official beer of the NHL, making a massive seven year investment in an attempt to “own hockey” in Canada.
Here’s a sample of the brand’s social creative work so far.
What you can be doing to get ready for the season. #countdown #hockey pic.twitter.com/bJNGV9fXiJ
— Molson Canadian (@Molson_Canadian) September 8, 2014
3 weeks ’til #puckdrop. Better get on those invitations. #AnythingForHockey pic.twitter.com/YNdDabOfL9
— Molson Canadian (@Molson_Canadian) September 17, 2014
Try to behave like an adult. pic.twitter.com/M8nv9LKv3u
— Molson Canadian (@Molson_Canadian) September 22, 2014
#Twoweeks until sticks hit the ice. Hone your hosting skills in preparation for your puck drop party. #countdown pic.twitter.com/XbJZPgVwW8
— Molson Canadian (@Molson_Canadian) September 24, 2014
#Seasons change but some things stay the same. #Fall pic.twitter.com/VgFuhq2EFz
— Molson Canadian (@Molson_Canadian) September 25, 2014
#Canadian Decor Tip: pic.twitter.com/VbF5qYShxf
— Molson Canadian (@Molson_Canadian) October 2, 2014
On Thursday, Molson is also hosting a Tragically Hip concert in Toronto to celebrate the start of the season.
