Huggies has updated how its increasingly mobile shoppers interact with its loyalty rewards program.
The brand, owned by Kimberly-Clark, has launched a new app that allows parents to photograph grocery store receipts in order to claim product points, thanks to technology provided by Snipp. Shoppers are asked to submit photos of the full receipt, which captures not only proof of purchase of Huggies products, but also store information and other purchases.
The brand is also offering location-based rewards as part of the mobile update, as well as an updated rewards catalogue.
Users can link the new app to their existing Huggies Rewards account. Previously, users needed to enter product codes found on packaging into a sign-in website in order to claim their points. While the program still works through desktop computers as well, the quicker and simpler photo interface is designed to better function in the mobile-first world.
Speaking to Mobile Marketer, Huggies’ senior brand manager Jose Corella said “the ability to appeal to and acquire diverse, millennial parents is crucial to driving Huggies’ business forward and, more importantly, deliver against our brand promise of helping babies thrive.”
The brand is also altering how it calculates points it gives to customers, and is offering special points rewards for other online actions such as social sharing and recommending friends to the program.
