Hyundai has had its Oscar plans derailed by the Academy of Motion Picture Arts and Sciences.
Jeff Bridges did the voiceover for ads booked to run during Sunday’s broadcast, but the Korean car company has changed the voiceovers because of a rule limiting the use of nominees in ads during the show.
Bridges is nominated for his role in Crazy Heart.
He has voiced ads for Hyundai since 2007 and it is the only auto company advertising during the awards show. He’ll be replaced by seven other stars, including Catherine Keener, Kim Basinger and David Duchovny in spots airing before and during the show.
Hyundai said it went with new voiceovers after deciding it was too difficult to make the Bridges ads fit the rules.
