To help reinforce commitment to its members, the Insurance Bureau of Canada (IBC) has launched a new logo, collateral material and website.
The new logo includes the IBC acronym as well as three peaks, which are meant to represent IBC’s lines of business–private home, car and business insurance–within a burgundy maple leaf.
The previous logo used a blue horizontal line with two swirls around it, along with the Insurance Bureau of Canada name.
The leaf gives the organization more of a Canadian identity, and helps consumers recognize IBC as a national trade organization, said Pete Karageorgos, manager, media relations, IBC.
IBC last revamped its logo 10 years ago. Though it served the company well it was "time for something new that better captures who we are and what we do," said Don Forgeron, IBC’s president and CEO, in a release.
Forgeron, who started with the organization just over a year ago, led the redesign.
IBC.ca, which was redesigned in house, is now more streamlined to better tell the IBC story, is easier to navigate and includes the organization’s new branding, said Karageorgos.
Vopni Parsons Design of Toronto developed the new logo.
